Question from /r/web_design:
Can people who resuse WP themes really be called designers?
I have this fundamental question: Can we consider those who resell or buy and use themes for clients really be called “web designers”? Sure slapping in a logo and changing colour works, but at the end of the day doesn’t this seem off?
A designer is someone who helps their clients solve problems and achieve their goals, so it depends on whether they help achieve their clients goals or not, and most of the time a premade theme with a couple plugins and some tweaking will do that.
As a fairly busy designer who prefers to focus on bigger projects, I tell about 3/4 of perspective clients that building an entirely custom site isn’t necessary for their small business. Instead, I help them set up a nice premium theme with the plugins they need, and customize everything to work for them. This’ll often cost about a quarter what it would for a completely custom built site, and the client is just as happy with the end result, probably even happier, considering how cheap it was for them.
But if it’s a larger business who’s really working for brand distinction or has a project too complicated for any pre-made WordPress stuff, then I would start working with them to make a site from scratch.